South West Smokefree Regional Communications Campaign

Описание

On behalf of the regional South West Smokefree Programme, North Somerset Council is procuring a specialist communications and media agency to deliver a mass-media stop smoking campaign that will stimulate quit attempts across the entire South West. The work will include delivering a campaign strategy, developing a regional smokefree ‘brand’ and website/landing page, adapting creative assets (including TV) from a pre-existing campaign, managing regional media planning/buying, and delivering a light-touch survey-based evaluation.