OpenUnited Kingdom
105016 - Audience pathways to sources of content and information
Key facts
- Country
- United Kingdom
- Region
- UKI32
- Estimated value
- £1.5M
- Published
- Source
- UK Find a Tender
Description
DCMS is seeking to commission a two-phase research project to investigate UK media consumption habits and public trust in media. Phase 1 would consist of a behavioural cohort study (or another appropriate methodology) to map the specific "user pathways" audiences take to find, consume, and value information across different media sources, such as traditional news broadcasts and social media, across different demographics. Building on these findings, Phase 2 would explore how individuals perceive trust in different media sources due to their own perception of mis/disinformation, assess the…
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