ClosedUnited Kingdom
Audience Segmentation Refresh UID 120
Bids closed on 8 October 2026. The page stays for reference; similar open tenders are below.
Key facts
- Buyer
- Historic England
- Country
- United Kingdom
- Region
- UKK14
- Estimated value
- not stated
- Procedure
- Below threshold - open competition
- Published
- Source
- UK Find a Tender
Description
Historic England last refreshed its audience segmentation system in 2021, to enable wider application across the organisation and to better align with digital and professional audiences. The segmentation system is now embedded into the work Historic England does across public engagement and communications. We have also shared the segments with other arts, culture and heritage organisations as a tool to support inclusive audience engagement as part of our sector leadership role. Four years on, both society and Historic England’s Strategic Priorities have evolved. We are looking for an agency…
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