ClosedUnited Kingdom
B2B Marketing Attribution model
Bids closed on 8 October 2026. The page stays for reference; similar open tenders are below.
Key facts
- Country
- United Kingdom
- Region
- UKJ36
- Estimated value
- not stated
- Procedure
- Below threshold - limited competition
- Published
- Source
- UK Find a Tender
Description
OS is evolving its commercial capabilities across B2B and B2G, with a strategic focus on driving Better Data → More Destinations → Greater Effectiveness. While some foundations exist, including customer profiles, a segmentation model, and evolving journey work, OS does not yet have a unified, accurate, practical way to understand how marketing activity influences commercial outcomes across complex B2B buying processes. For marketing to plan confidently, prioritise the right activity, and demonstrate its contribution, OS has awarded StrategiQ Marketing Limited to support and build a robust B2B…
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