OpenUnited Kingdom
Branding and Intellectual Property Rights Review
Key facts
- Country
- United Kingdom
- Region
- UKI43
- Estimated value
- not stated
- Published
- Source
- UK Find a Tender
Description
The City is seeking to undertake a review of its branding and commercial approach, including its Intellectual Property Rights, in order to develop a strategic framework that protects the City, enhances its brand value, and identifies potential opportunities for revenue generation. The objectives are to: - Develop clarity and cohesion around the City’s brand, recognising the complexities of the organisation (internal and external facing). - Support brand and reputation management. - Enhance the value of the City’s core brand(s). - Identify key IP assets. - Protect against the risk of IP…
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