OpenUnited Kingdom
Geodemographic Segmentation tools
Key facts
- Country
- United Kingdom
- Region
- UKD33
- Estimated value
- not stated
- Published
- Source
- UK Find a Tender
Description
Manchester City Council currently uses a geodemographic segmentation tool to support analysis, insight, and service planning across multiple departments, including Performance, Research & Intelligence (PRI), Public Health, and Communications. Segmentation data is used to: • Produce demographic and behavioural profiles for localities • Identify vulnerable or priority household types • Support targeted interventions, outreach and communication planning • Provide insight into groups that may be under‑represented in administrative datasets • Support work related to deprivation, cost‑of‑living…
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