OpenUnited Kingdom
MANAGED SERVICE PROVIDER FOR ADVERTISING ON THE TFL WEBSITE AND TFL GO APP
Key facts
- Buyer
- Transport for London
- Country
- United Kingdom
- Region
- UKI41
- Estimated value
- £3.0M
- Published
- Source
- UK Find a Tender
Description
Transport for London (TfL) is seeking to appoint an experienced Managed Service Provider to oversee its online advertising concession and optimise revenue across its digital estate, specifically the TfL website (tfl.gov.uk) and the TfL Go mobile app. These platforms are central to TfL's digital engagement strategy, serving millions of Londoners and visitors with real-time travel information, journey planning tools, and account services. The appointed partner will be responsible for managing and optimising digital advertising operations, including programmatic advertising via platforms such as…
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