OpenUnited Kingdom
West Northamptonshire Council - Future advertising estate potential
Key facts
- Country
- United Kingdom
- Region
- UKF24
- Estimated value
- not stated
- Published
- Source
- UK Find a Tender
Description
West Northamptonshire Council (WNC) is undertaking a preliminary market engagement exercise to inform a future procurement and development of West Northamptonshire’s advertising estate. WNC's advertising estate spans both in-home digital assets and out-of-home (OOH) physical assets. Recent audit findings indicate that the estate could generate £3–£4 million over the next decade if optimised through digitisation, modernised contracts, and better commercial models. WNC is seeks supplier insight regarding: • Digitisation of 6-sheet assets and commercial models for revenue share • Lamppost banner…
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